Welcome to AI Visibility Signals!

AI Visibility Signals is the podcast for B2B marketing leaders who need to protect and grow their pipeline in the age of AI search.

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About the Podcast

AI Visibility Signals
AI Visibility Signals is the podcast for B2B marketing leaders who need to protect and grow their pipeline in the age of AI search.
Your buyers are using AI to refine and vet their shortlists before they ever contact a vendor. If your brand isn't showing up accurately and consistently in those answers, you're losing deals you don't even know exist.

AI Visibility Signals is the podcast for B2B marketing leaders who need more than basic tactics to drive real business outcomes. Hosted by GTM strategist Rebecca Lynne Thorburn and B2B AEO/GEO expert Tommy Landry, each episode connects AI search visibility directly to pipeline, revenue, and competitive position — starting with the foundation every technical fix depends on: a consistent, clear brand story across every channel your buyers and their AI agents encounter. Each episode also addresses how AI shapes what your revenue team believes about your own pipeline — and gives you the language to bring your CEO, CFO, and cross-functional team along, because AI visibility is an organizational challenge, not just a marketing one.

Strategy and execution. Both lenses. Every episode.

About your hosts

Tommy Landry

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Rebecca Lynne Thorburn

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Rebecca Lynne Thorburn is a B2B GTM strategist and AI visibility consultant with more than 30 years of experience helping B2B technology companies build the stories, strategies, and market presence that make buyers choose them first.

Her work sits at the intersection of two questions that matter more than ever in an AI-shaped buying environment: does your company or solution have a clear, consistent story that AI can find, understand, and accurately represent? And does your go-to-market strategy reflect how buyers actually buy — not how sellers prefer to sell?

Rebecca's 2026 State of B2B AI Visibility report — based on an assessment of 63 B2B companies across industries — established foundational research on how AI systems evaluate, describe, and cite B2B brands. The findings inform her work with marketing leaders navigating the shift from traditional search to AI-driven discovery.

Rebecca has been recognized as an AEO Expert to Follow by Conductor.

Before founding Rebecca Lynne Thorburn Consulting, she spent more than a decade at Dell Technologies leading global marketing strategy and agency partnerships, and held partner and COO/CMO roles at a B2B marketing consultancy where she grew revenue 175% over seven years.

On AI Visibility Signals, Rebecca brings the strategic and organizational lens — what AI visibility means for your pipeline, your buyers' journey, and how to lead that conversation inside your company.